You have to put the needs of your customers ahead of yours. By so doing, you will be able to improve the success of your business in terms of increased revenue. To do this, you will need a marketing campaign that works in terms of the result. Marketing automation is one of those strategies that give your business the needed boost in terms of direct sales. Below are some of the ideas you can adopt for this:

Follow up on a lead

A visitor to your store means that they were looking for something that you offer. You should start managing leads as soon as they click on your website. This helps to shorten the period of conversion for your leads. For example, if someone searched for a hand towel online and they land on your website, you have to engage them and ask them what they are looking for. Do not give them time to experience doubts or second thoughts. This will give you an upper hand in terms of converting that lead within a short period.

Set reminders on abandoned carts

Not every customer who buys at your store will make the next purchase at your store. It is with this you need to manage the abandoned carts if you want to keep your customers. You can find a way to keep track of all your buying customers. Evaluate their buying behavior and in the case, the pattern changes, you can set reminders through automated messaging to remind them that they should buy from your store. This will spark a need for them to make a stop at your store and start buying again.

Send personalized messages

The messages have to be personal if you want your message to be delivered the right way. Every customer is unique in so many ways and thus by recognizing them in such uniqueness through personalized messages, you get to earn their trust and attention. For example, you can send them a birthday with or an anniversary message through their email or mobile phones. In order to pull this off, you will need to collect and manage the contact list of your customers for ease of mobile and email marketing automation for your business.

Welcome texts to visitors and subscribers

They do not have to be buying customers for you to send them welcome texts. As long as you have their contacts, you can do so at will. It helps to make the customer or visitor feel special. You can send them personalized welcome messages to invite them to our store or website. Through such marketing automation, you get to havea loyal customer for your website. You can either do this by sending emails or mobile texts. 

Recommend a product

You have to know your buying customers well. This means that you need to maintain a customer’s history based on what they often buy. For example, if they are used to buying a beauty product, you should be able to research on that particular product and then recommend to them a substitute that works better than what they are used to.It helps to create a working relationship with your customers which could be monetized in terms of revenue.